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No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.

Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.

It’s brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.

Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.

A quick, practical, and extremely useful guide to word of mouth marketing.