Andy Sernovitz teaches word of mouth marketing.
He’s the New York Times best-selling author of Word of Mouth Marketing: How Smart Companies Get People Talking, which teaches you how to rally fans for your business, your art, or your cause.
He’s a founder of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. Why? Because companies that understand this stuff are more open, transparent, honest, and kind. It’s about one big idea: Companies that make people happy are more successful.
Andy is a social-impact entrepreneur, advisor, and investor obsessed with helping mission-driven leaders rally support with remarkable brand stories, word of mouth, and fan communities.
Why? Because organizations that earn the respect and recommendation of their customers are more open, honest, and kind. Because companies that make people happy are more successful.
He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton. (And he’s a rabid purist on the topic of marketing ethics.)
Follow his latest work on LinkedIn.