What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans?
Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored?
Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising campaigns fail to get noticed?
In this book, word of mouth expert Andy Sernovitz will walk you through exactly how companies and causes of all sizes create passionate, loyal fans that do their marketing for them, for free.
We’re going to get specific: where to start, what to do, and how to make it successful. You’ll learn how to use word of mouth to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
You’ll learn how to be that remarkable company people want to share with their friends.
…plus dozens of stories and real-life examples of how businesses both big and small are getting people excited and talking about them.
It all comes down to this one big idea. You have two ways to get your message out there: love or money.
Sure, you can buy advertising — which is paying people to talk about you. But you always pay, every time, forever. But you always pay, every time, forever. When you earn word of mouth, however, people talk for love instead of money.
And this love grows and builds over time. Your cost of customer acquisition starts to drop as your fans and followers bring in new customers for free. And great companies reinvest these savings into more reasons to talk, which begins to snowball into an unbeatable competitive advantage that carries them through good times and bad.
You can learn to earn the trust, respect, and recommendation of your customers.
You can thrill them with amazing service, blow their minds with remarkable experiences, and inspire them to tell the world about you. You can have amazing word of mouth.
P.S. Check out our blog over at WordofMouth.org for great ideas inspired by the book that we’re sharing every day.
P.P.S. Get the newsletter, too! Every week we deliver simple, straightforward word of mouth advice you can use to get more people talking about you.