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Word of Mouth
No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.Peter Fader, Wharton School of Business
Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.Geoff Ramsey, CEO, eMarketer
It’s brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.Bob Garfield, co-host of NPR’s On The Media
Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.Jonah Bloom, Executive Editor, Advertising Age
A quick, practical, and extremely useful guide to word of mouth marketing.Emanuel Rosen, author of The Anatomy of Buzz