No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.

Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.

The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is.

Great book on WOM. Nicely written.

Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.