Word of mouth marketing is a hot topic for any marketing event

Word of mouth marketing is the hottest topic these days for any marketing event — and I’m the speaker who will WOW your audience. I’ve made hundreds of speeches, from giant convention keynotes to private small-team seminars.

Contact me to arrange for a keynote presentation. (If you are a small group that can’t afford to pay for a keynote, or if you have a really cool event, I’ll do what I can to help you out.)

Everybody wants to learn about word of mouth marketing

Andy is the guru of the word of mouth marketing movement, helping countless companies understand the radical changes brought by blogs, social networks, and consumer-generated media. He is a founder of the Word of Mouth Marketing Association, a former Wharton instructor, and author of Word of Mouth Marketing: How Smart Companies Get People Talking.

Andy’s entertaining anecdotes, solid information, and inspiring speaking style will leave your group energized, educated, and enthusiastic about the exciting times ahead. With straightforward advice and humor, Andy will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

You’ll learn everything you need to get started:

• 5 essential steps that make word of mouth successful
• 4 rules of word of mouth marketing
• 3 reasons people talk about you
• … and the real purpose of blogs, communities, viral email, evangelists, and buzz — when to use them and how simple it is to make them work

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.

A 20-year veteran of the interactive marketing business, Andy is a true marketing entrepreneur who has spent years in the field, starting his own businesses and helping companies learn how to do better marketing. He has worked with hundreds of entrepreneurs and the biggest brands, including Sprint, Kimberly-Clark, Ralph Lauren, Lands’ End, TiVo, ABC, and AIG.

Andy’s matter-of-fact style gives you actionable ideas you can actually use. You will walk out of Andy’s presentations and make a real difference in your business the very same day. Every presentation is customized for you after detailed conversations with your team.

Andy is all about word of mouth — and guarantees that people will be talking about this amazing session at your amazing event.

Keynote Topics

The following are Andy’s most popular word of mouth marketing talks, but every presentation is customized for you after detailed conversations with your team.

Word of Mouth Marketing in 5 Simple Steps

Ideal for general audiences, or anyone who is interested in hands-on, practical lesson about how to make word of mouth marketing work.
You’ve heard the talk, you’ve heard the hype — word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company. Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We’re going to get specific here: Who to hire, where to start, and how to make it successful.

• Finding the right people to talk about you (influencers and evangelists)
• Giving them something to talk about (viral email, samples, buzz, and more)
• Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
• Participating in the conversation
• Tracking and measuring results

Word of Mouth Marketing for <insert specialty>

Customized version of the above talk, with specific examples and content for your group. Andy has worked with hundreds of companies and will create a perfect presentation for your group.

Examples:

• Word of Mouth Marketing for Brands
• Word of Mouth Marketing for Restaurants
• Word of Mouth Marketing for Associations
• Word of Mouth Marketing for Politics
• Word of Mouth Marketing for Email Marketers
• Word of Mouth Marketing for Builders
• Word of Mouth Marketing for eBay Sellers

Ethics in Word of Mouth Marketing

When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed.

Testimonials

Scott Olrich, Responsys: The best speaker we’ve ever hired. Andy can single-handedly make an event. He’s one of the most provocative and entertaining speakers you will ever come across. Book him today! Your audience will love him and the results of your satisfaction surveys will never look so good.

Rick Murray, Edelman:  Andy speaks with a vision, passion, and commitment that is rarely seen.

Sharon Guldner, eBay: Andy provides inspirational and actionable marketing advice for our community. We’ve had him back 3 times and his classes always fill up!

John Bancroft, VF Corporation: Andy’s seminar with our executives was engaging, entertaining, and abundantly actionable…an excellent event for our results-driven organization.

Sheri Jacobs, Association Forum: People said it was the best session they’ve attended in years.

Karen J. Willison, Fishbowl Marketing: Non-stop ideas. Really useful ideas!

Craig Dempster, Experian: Sernovitz gets past the PowerPoint to what you really need to know.

Chris Swonger, Beam Global Spirits & Wine: Andy hit it out of the park. Exactly what we needed.

Brad Brown, NY Software Industry Assn.: Your comments were insightful and they pumped me up a little bit, too. I had forgotten that part of entrepreneurial activities is to have fun.

Bill Moran, Association for Interactive Marketing: Our members were on the edge of their seats. The best speaker of the day.

Kristen Colbert, American Lawyer Media: Not pie in the sky talk. Definitely things we can implement, and quickly.

Scott Silverman, Shop.org: He was informative, thought-provoking, and entertaining. His presentation was so good that we made it available for download on our website and it was one of our most successful lead generation tools.

Peter Kim, Forrester: Andy is the first person you need to see if you want to learn about word of mouth.

Bernard H. Tenenbaum, YPO: Andy was crisp, concise, and to the point about marketing in the new economy. He had clear examples and ready anecdotes that illustrated the key ideas, and the audience left motivated and enthused! Everyone enjoyed his humor and insight.

Boyce Thompson, Builder Magazine: Andy gave a great lunch keynote that brought energy and quality information to our event.

Paula Bilitz, Minnesota Life: Your dynamic presentation gave us tons of new ideas that will indeed help us take the next step to a new level of internet marketing. Thanks for being our inspiration.

Matt Hood, National Restaurant Assn.: Feedback from the meeting was overwhelmingly positive. Your presentation gave our participants ideas that they can take back and implement immediately in their operations.

Brett Hurt, BazaarVoice: Andy got great reviews – and drew a huge audience.

Drew Griffin, Auction Guys: I was so moved by your content that I scrapped my agenda and caught you again in the seminar the next day.

SAIC: Andy Sernovitz provided a truly instructive and exciting presentation. The U.S. Government representatives in attendance remarked that his session was one of the best, not only for the useful information provided, but because of Andy’s dynamic speaking abilities and skill for engaging the audience. Andy’s presence would make any conference a better one!

Videos

A few of Andy’s thrilled audiences: