Book
Speaking
Andy
“There is no wasted word in this practical guide”
— George Silverman, Anatomy of Buzz
Speaking
Word of mouth marketing is the hottest topic these days for any marketing event
Word of mouth marketing is the hottest topic these days for any marketing event -- and I'm the speaker who will WOW your audience. I've made hundreds of speeches, from giant convention keynotes to private small-team seminars.
Contact me to arrange for a keynote presentation. (If you are a small group that can't affort to pay for a keynote, or if you have a really cool event, I'll do what I can to help you out.)
Everybody wants to learn about word of mouth marketing
Andy is the guru of the word of mouth marketing movement, helping countless companies understand the radical changes brought by blogs, social networks, and consumer-generated media. He is a founder of the Word of Mouth Marketing Association, a former Wharton instructor, and author of Word of Mouth Marketing: How Smart Companies Get People Talking.
Andy's entertaining anecdotes, solid information, and inspiring speaking style will leave your group energized, educated, and enthusiastic about the exciting times ahead.
With straightforward advice and humor, Andy will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
You'll learn everything you need to get started:
- 5 essential steps that make word of mouth successful
- 4 rules of word of mouth marketing
- 3 reasons people talk about you
- ... and the real purpose of blogs, communities, viral email, evangelists, and buzz -- when to use them and how simple it is to make them work
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
A 16-year veteran of the interactive marketing business, Andy is a true marketing entrepreneur who has spent years in the field, starting his own businesses and helping companies learn how to do better marketing. He has worked with hundreds of entrepreneurs and the biggest brands, including Sprint, Kimberly-Clark, Ralph Lauren, Lands' End, TiVo, ABC, and AIG.
Andy's matter-of-fact style gives you actionable ideas you can actually use. You will walk out of Andy's presentations and make a real difference in your business the very same day. Every presentation is customized for you after detailed conversations with your team.
Andy is all about word of mouth -- and guarantees that people will be talking about this amazing session at your amazing event.
