Speaking topics

The following are Andy's most popular word of mouth marketing talks, but every presentation is customized for you after detailed conversations with your team.

Word of Mouth Marketing in 5 Simple Steps

Ideal for general audiences, or anyone who is interested in hands-on, practical lesson about how to make word of mouth marketing work.

You've heard the talk, you've heard the hype -- word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company. Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.

• Finding the right people to talk about you (influencers and evangelists)
• Giving them something to talk about (viral email, samples, buzz, and more)
• Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
• Participating in the conversation
• Tracking and measuring results

 

Word of Mouth Marketing for <insert specialty>

Customized version of the above talk, with specific examples and content for your group. Andy has worked with hundreds of companies and will create a perfect presentation for your group.

Examples:

• Word of Mouth Marketing for Brands
• Word of Mouth Marketing for Restaurants
• Word of Mouth Marketing for Associations
• Word of Mouth Marketing for Politics
• Word of Mouth Marketing for Email Marketers
• Word of Mouth Marketing for Builders
• Word of Mouth Marketing for eBay Sellers

 

Consumers in Control:
Word of Mouth, Consumer Respect, and Marketers Learning to Live With It

A higher-level talk that addresses trends in marketing and consumer-generated media, with more focus on the broader phenomenon and less on the specific tactics.

Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened -- and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.

 

Ethics in Word of Mouth Marketing

When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that yourcompany is never embarrassed.