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Word of Mouth
Andy has written a book packed with ideas on how to do word of mouth marketing the right way.Jackie Huba and Ben McConnell, authors of "Creating Customer Evangelists"
Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it.MaryLee Sachs, Chairman, U.S., Hill & Knowlton
A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for.Ed Keller and Jon Berry, authors of "The Influentials"
Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.Jonah Bloom, Executive Editor, Advertising Age
Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.Geoff Ramsey, CEO, eMarketer