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Word of Mouth
Great book on WOM. Nicely written.Jack Trout, author of "The 22 Immutable Laws of Marketing"
A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for.Ed Keller and Jon Berry, authors of "The Influentials"
Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.Geoff Ramsey, CEO, eMarketer
There is no wasted word in this practical guide. Pure nuts-and-bolts how-tos for people who want to start implementing a word of mouth marketing program today.George Silverman, author of "The Secrets of Word-of-Mouth Marketing"
It’s easy to agree that word of mouth is important. But it’s time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book.Bob Pearson, Dell