Tell a Friend!
Word of Mouth
It’s brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.Bob Garfield, co-host of NPR’s On The Media
Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.Jonah Bloom, Executive Editor, Advertising Age
No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.Peter Fader, Wharton School of Business
The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is.Don E. Schultz, Professor Emeritus-in-Service, Northwestern University
A quick, practical, and extremely useful guide to word of mouth marketing.Emanuel Rosen, author of The Anatomy of Buzz