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Word of Mouth
No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.Peter Fader, Wharton School of Business
There is no wasted word in this practical guide. Pure nuts-and-bolts how-tos for people who want to start implementing a word of mouth marketing program today.George Silverman, author of "The Secrets of Word-of-Mouth Marketing"
A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for.Ed Keller and Jon Berry, authors of "The Influentials"
This book is to Gladwell’s The Tipping Point as engineering is to physics. If you want to understand how to harness interpersonal communication to drive your business, buy this book.David Godes, Harvard Business School
The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is.Don E. Schultz, Professor Emeritus-in-Service, Northwestern University