Tell a Friend!
Word of Mouth
There is no wasted word in this practical guide. Pure nuts-and-bolts how-tos for people who want to start implementing a word of mouth marketing program today.George Silverman, author of "The Secrets of Word-of-Mouth Marketing"
This book is to Gladwell’s The Tipping Point as engineering is to physics. If you want to understand how to harness interpersonal communication to drive your business, buy this book.David Godes, Harvard Business School
A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for.Ed Keller and Jon Berry, authors of "The Influentials"
A quick, practical, and extremely useful guide to word of mouth marketing.Emanuel Rosen, author of The Anatomy of Buzz
Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.Jonah Bloom, Executive Editor, Advertising Age