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Word of Mouth
It’s easy to agree that word of mouth is important. But it’s time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book.Bob Pearson, Dell
Great book on WOM. Nicely written.Jack Trout, author of "The 22 Immutable Laws of Marketing"
Andy’s approach is practical, affordable, and, best of all, ethical. Don’t waste your money on mass marketing: Spend it on this book and start people talking.Greg Stielstra, author of "PyroMarketing"
Another must-read if you’re at all interested in word of mouth marketing.Mark Hughes, author of Buzzmarketing
No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.Peter Fader, Wharton School of Business