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Word of Mouth
Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it.MaryLee Sachs, Chairman, U.S., Hill & Knowlton
It's a good book.Don Peppers, author of "The One to One Future"
The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is.Don E. Schultz, Professor Emeritus-in-Service, Northwestern University
Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.Jonah Bloom, Executive Editor, Advertising Age
A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for.Ed Keller and Jon Berry, authors of "The Influentials"