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Word of Mouth
It's a good book.Don Peppers, author of "The One to One Future"
Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it.MaryLee Sachs, Chairman, U.S., Hill & Knowlton
There is no wasted word in this practical guide. Pure nuts-and-bolts how-tos for people who want to start implementing a word of mouth marketing program today.George Silverman, author of "The Secrets of Word-of-Mouth Marketing"
The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is.Don E. Schultz, Professor Emeritus-in-Service, Northwestern University
A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for.Ed Keller and Jon Berry, authors of "The Influentials"