Tell a Friend!
Word of Mouth
Andy’s approach is practical, affordable, and, best of all, ethical. Don’t waste your money on mass marketing: Spend it on this book and start people talking.Greg Stielstra, author of "PyroMarketing"
It's a good book.Don Peppers, author of "The One to One Future"
Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it.MaryLee Sachs, Chairman, U.S., Hill & Knowlton
A quick, practical, and extremely useful guide to word of mouth marketing.Emanuel Rosen, author of The Anatomy of Buzz
Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.Geoff Ramsey, CEO, eMarketer