“This book is to Gladwell's The Tipping Point as Engineering is to Physics.”

— Dr. David Godes, Harvard Business School

Guy Kawasaki, Author & Entrepreneur

I highly recommend this book because it was so practical, tactical, and hysterical.

Jonah Bloom, Executive Editor, Advertising Age

As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who sees that in a flat, information-flooded world nothing but the right product-a product fashioned around your customer's needs-will cut it. Sernovitz has managed to achieve a pretty rare two-fer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you're bored silly by all those marketing texts, and I am too, but this one's worth your time.

Peter Fader, Professor, Wharton School of Business

No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.

Don E. Schultz, Professor Emeritus-in-Service, Northwestern University

The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The 5Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises.

Don Peppers, CEO, Peppers & Rogers Group

It's a good book.

Bob Garfield, Co-Host, NPR's On The Media

It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.

Ed Keller and Jon Berry, Authors, The Influentials

A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.

Brad Santeler, Director, Kimberly-Clark

It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."

Spike Jones, Brains on Fire

Get yourself and your marketing department a copy. For the WOM beginner, it's an easy read with real-world applications that you can implement in no time. For the WOM vet, it’s a nice refresher and a reminder that sometimes the little, simple things are the most powerful.

Garr Reynolds, Presentaiton Zen

I loved it. If you are an entrepreneur, business student, business leader, or involved with marketing on any level, this is a must read. This book is a good complement to other books I have read on the topic such as The Tipping Point and many of the books by Guy Kawasaki or Seth Godin, etc. Overall I think Andy Sernovitz does a very good job of nailing down this often-misunderstood idea of Word of Mouth Marketing (WOMM).

Chris Thilk, AdJab

Andy Sernovitz has written a book that, quite frankly, everyone should read. I don't care if you're in marketing, human resources, customer service or are a C-level executive, Word of Mouth Marketing has something for you.

Gary LaBranche, CEO, Association Forum

Your new book on word of marketing is sensational! You have really done a great job establishing word of mouth as the buzzworthy technique to know. Well done!

Paul Rand, Global Innovation Officer, Ketchum

Forget the over inflated hype that characterizes many business books. Andy has written a "real world" guide. More than anything, you'll learn that good business stimulates good WOM. Create the best products, services and business you can. And follow Andy's direction to make sure the right people know and talk about it.

Shawn Gold, Senior Vice President, MySpace

There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging.

Greg Stielstra, Author, PyroMarketing

Andy's approach is practical, affordable and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking.

Geoff Ramsey, CEO, eMarketer

Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.

George Silverman, Author, The Secrets of Word-of-Mouth Marketing

There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.

MaryLee Sachs, Chairman US, Hill & Knowlton

Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it.

Emanuel Rosen, Author, The Anatomy of Buzz

A quick, practical, and extremely useful guide to word of mouth marketing.

Mark Hughes, Author, Buzzmarketing

Another must-read if you're at all interested in word of mouth marketing.

David Godes, Associate Professor, Harvard Business School

This book is to Gladwell's The Tipping Point as Engineering is to Physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book. The first word in the title tells it all: HOW. This book isn't about WHYs or WHENs or SHOULDs. It's about HOW a company -- any company from a pizza shop to a multinational -- can get people to talk about their products and services. It's about how to DO something about word of mouth. If there's anybody who knows more about how to really get stuff done than Andy Sernovitz, then I haven't met them."

Aaron Bare, CEO, National Association of Sales Professionals

As selling is more about how people buy these days, one sure way to get people to buy your product or service is word of mouth marketing. Andy explains it simply and shows you how to do it.

Rick Murray, President, Edelman's me2revolution

You've created the 60 minute WOMM manager. Ken Blanchard would be proud. It's a good conversational read about conversational marketing.

Jackie Huba & Ben McConnell, Authors, Creating Customer Evangelists

Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.

Robert Kozinets, Professor, York University

Concise, Elegant, and Useful. I'm a marketing professor at Canada's top b-school, and I'm starting one of Canada's first dedicated Word of Mouth Marketing courses for MBA students. I chose this book to be the textbook for my course because, hands-down, it is the best, most recent, and most clearly written book on the topic.

Jeff Beringer, Golan Harris

Terrific read. I am sure all of us in the marketing industry will be borrowing from your expertise for many years to come.

Janine Popick, Vertical Response

I read it, I love it, you will too.

Dr. Carl Mela, Professor, Duke's Fuqua School of Business

Sernovitz is at the center of the word-of-mouth network. He therefore writes with authority and considerable experience, offering an array of useful frameworks and examples to generate buzz.

Yvonne DiVita, Smart Marketing To Women

You should read it. Your boss should read it. Your employees should read it. Your mother should read it. You might even leave it where the dog can see it - it's that good. And important.

Andy Nulman, President, Airborne Entertainment

Andy is smart. He's getting people like me, and hundreds of others I suspect, to talk about his book. How? By being simple, to-the-point, no-nonsense, but most importantly, pertinent.

Virgil Simmons, President, The Prostate Net

Outstanding! A great read and plenty of info that any novice can use to implement an effective WOM campaign.

From the Blog

• Out of office
• This should be fun for you!
• It is not the critic who counts ...
• Are they talking about you at work?
• A great promotion
• Make people feel special and they talk about you
• The Media is Not the Message
• Use reviews to build credibility

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Upcoming Events

• National MS Society
  Aug 13, Chicago
  
• e-Dialog Client Summit
  Sep 26, Boston
  
• Virginia Assn. of Realtors
  Sep 27, Baltimore
  
• Word of Mouth Crash Course
  Oct 9, Chicago
  

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