It’s brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.

It’s easy to agree that word of mouth is important. But it’s time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book.

A quick, practical, and extremely useful guide to word of mouth marketing.

This book is to Gladwell’s The Tipping Point as engineering is to physics. If you want to understand how to harness interpersonal communication to drive your business, buy this book.

There is no wasted word in this practical guide. Pure nuts-and-bolts how-tos for people who want to start implementing a word of mouth marketing program today.