Andy’s approach is practical, affordable, and, best of all, ethical. Don’t waste your money on mass marketing: Spend it on this book and start people talking.

Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.

No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.

This book is to Gladwell’s The Tipping Point as engineering is to physics. If you want to understand how to harness interpersonal communication to drive your business, buy this book.

Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.