Word of Mouth Marketing:
The Comic Book
By Andy Sernovitz with Cale Johnson.
Illustration by Shane Clester.
Quickly learn to get people talking about you in this fast, fun, comic edition of Word of Mouth Marketing: How Smart Companies Get People Talking.
The original is the #1 word of mouth marketing book since 2006, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.
The comic edition is a great way to teach word of mouth marketing to teams that need it most but don’t have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing.
What You’ll Learn
With straightforward advice and humor, Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.
Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Learn to use word of mouth marketing to make your company more profitable, to spend less on marketing, and to make your customers happier.