Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. He wrote the best-selling book Word of Mouth Marketing, which teaches you how to rally fans for your business, your art, or your cause.
GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.
Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. He’s a serial entrepreneur who founded and advises many startups and nonprofits. And he’s a rabid purist on the topic of marketing ethics.
His fantastic blog is called “Damn, I Wish I’d Thought of That!” (http://damniwish.com).
Andy Sernovitz’s blog and newsletter, “Damn, I Wish I’d Thought of That!,” is full of unusually useful ideas borrowed from the smartest marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.