You can have amazing word of mouth. This practical, hands-on bestseller will teach you how.
What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans?
Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored?
Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising campaigns fail to get noticed?
In this book, word of mouth expert Andy Sernovitz will walk you through exactly how companies and causes of all sizes create passionate, loyal fans that do their marketing for them, for free.
We’re going to get specific: where to start, what to do, and how to make it successful. You’ll learn how to use word of mouth to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
You’ll learn how to be that remarkable company people want to share with their friends.
You’re going to get immediate, simple ideas you can start using right away.
- The 4 rules of word of mouth marketing
- The 3 reasons people talk about you
- 8 detailed case studies
- The Five Ts of word of mouth marketing
- 6 Big Ideas: Deep stuff that changes marketing
- How to identify your most likely talkers
- How to get customers to leave more reviews
- 4 elements of a great talker program
- How to create content that can go viral
- 4 defenses against negative word of mouth
- How to join the online conversation
- How to measure word of mouth
…plus dozens of stories and real-life examples of how businesses both big and small are getting people excited and talking about them.
People love this book.
“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.” — Peter Fader, Professor, Wharton School of Business
“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It’s all here.” — Geoff Ramsey, CEO, eMarketer
“It’s brief. It’s elementary. It’s obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.” — Bob Garfield, co-host of NPR’s On The Media
“Sernovitz has managed to achieve a pretty rare twofer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you’re bored silly by all those marketing texts and I am too, but this one’s worth your time.” — Jonah Bloom, Executive Editor, Advertising Age
“A quick, practical, and extremely useful guide to word of mouth marketing.” — Emanuel Rosen, author of The Anatomy of Buzz
“Great book on WOM. Nicely written.” — Jack Trout, author of Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing
“Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.” — Brad Santeler, Kimberly-Clark
“It’s easy to agree that word of mouth is important. But it’s time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book.” — Bob Pearson, Dell
“This book is to Gladwell’s The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn’t the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book.” — David Godes, Associate Professor, Harvard Business School
“Another must-read if you’re at all interested in word of mouth marketing.” — Mark Hughes, author of Buzzmarketing
“Andy’s approach is practical, affordable, and, best of all, ethical. Don’t waste your money on mass marketing: Spend it on this book and start people talking.” — Greg Stielstra, author of PyroMarketing
Download great, free previews you can use right away.
Will you use love or money?
It all comes down to this one big idea. You have two ways to get your message out there: love or money.
Sure, you can buy advertising — which is paying people to talk about you. But you always pay, every time, forever. But you always pay, every time, forever. When you earn word of mouth, however, people talk for love instead of money.
And this love grows and builds over time. Your cost of customer acquisition starts to drop as your fans and followers bring in new customers for free. And great companies reinvest these savings into more reasons to talk, which begins to snowball into an unbeatable competitive advantage that carries them through good times and bad.
You can be great at this.
You can learn to earn the trust, respect, and recommendation of your customers.
You can thrill them with amazing service, blow their minds with remarkable experiences, and inspire them to tell the world about you. You can have amazing word of mouth.
P.S. Check out our blog over at WordofMouth.org for great ideas inspired by the book that we’re sharing every day.
P.P.S. Get the newsletter, too! Every week we deliver simple, straightforward word of mouth advice you can use to get more people talking about you.